The Sales Game by Mark Windust

How to create a high performing sales team by gamifying your sales environment.


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Times have changed, yet many companies are still taking the same approach to growing sales as they did at the beginning of last century. A lot of these companies are falling short of their sales targets, struggling to retain good sales people and suffering from a disengaged and demotivated sales force. Unless companies adopt a new approach, sales will plummet further as they struggle to adapt to the new economy.

The Sales Game shows us new approach that breaks from traditional top-down, command and control methods of growing sales by "gamifying" sales environments. Combining the latest insights into game theory and neuroscience with proven and tested methods, The Sales Game provides business leaders, sales leaders and sales professionals with a practical guide on how to create a high performing sales team and achieve sustainable growth.