Sales

Expand Your Influence

Posted by mark on July 5, 2018
A friend of mine once owned a McDonald’s franchise in Auckland and one day she was telling me about the McDonald’s mantra of controlling the controlla…

The Little Difference That Makes a Big Difference

Posted by mark on June 5, 2018
  What is the most important word in the whole universe?   According to Dale Carnegie, in his classic book How to Win Friends and Influence People,…

Sales is the difference

Posted by mark on April 30, 2018
  In my last two articles, I wrote about this idea called The Next Level. In a nutshell, The Next Level is all about achieving competitive advantages…

The Next Level

Posted by mark on March 5, 2018
  Recently I was in Sydney for a conference and I came across a small street side cafe near my hotel. The cafe was clean, funky and had a cool, sligh…

Have a three dimensional strategy

Posted by mark on February 7, 2018
I reckon a lot of companies have a very one dimensional view when it comes to their Sales and Marketing Strategy. They confuse “method” with strategy.…

Build a big fat list

Posted by mark on December 4, 2017
  Sales can be seasonal and around this time of year one of two things can happen: Sales activity slows down because of the “call me in the New …

The Five Things Your CRM Must Do...

Posted by mark on November 13, 2017
I get asked every week from leaders, managers and salespeople about what CRM system (Customer Relationship Management) they should use for their busin…

The Value Equation...

Posted by mark on October 3, 2017
One of my favourite fairytales is Jack and the Beanstalk. As the story goes, when the family cow stopped producing milk, Jack’s mum told him to take i…

The Lag Effect

Posted by mark on August 15, 2017
A few years back I joined a gym to lose weight. It was tough at the start. I was unfit and out of the habit of exercising regularly. After a week of g…

Follow a winning forumla

Posted by mark on August 1, 2017
  I love the Red Hot Chilli Peppers. Over the past 30 years they have produced 11 albums, sold $80 million in records, won 6 grammy awards, overcome …