Marketing

The 5 Questions Your Website Must Answer

Posted by mark on February 12, 2013
Okay, so it’s been awhile since my last newsletter. We’ve been busy. Mastermind has evolved. We’ve got a shiny new brand and a sexy new website to go …

Lessons from the Dragons' Den

Posted by mark on December 2, 2012
Have you seen the TV programme The Dragons’ Den? It’s one of my favourite shows (the UK version that is). Here’s how it works; contestants get two min…

What Isn't Marketing?

Posted by Mark on November 28, 2012
Last week one of my clients asked me, “what is marketing?” It’s a great question and one that I get asked a lot. Marketing is one of those terms that …